A thirty year old businessman, Robert Trad first saw a picture of a Jaguar XK 120 on one of his trips. Being a racecar driver himself he fell in love with the car and decided to import the brand to Lebanon. After meeting with Sir William Lyons, Jaguar’s founder, in Conventry Trad obtained in 1950 the rights to distribute the brand in Lebanon becoming the first international Jaguar dealer.
In 1955 together with Ibrahim Saad formed the company Saad & Trad. Their first showroom was opened in Khan Antoun Bey, downtown Beirut. Robert Trad, with a background of international business and affection for cars stemming from the days of car racing, continued to develop the business and Saad & Trad became one of the most respected names in the car industry in Lebanon with a reputation for integrity and quality of their product.
In 1960, the two businessmen imported the first Bentley in Lebanon, adding the Bentley name to Saad & Trad S.A.L, expanding further their market, attracting customers from all over the Middle East to own those exclusives cars. The company by now had already moved their business to Ain el Mreisse district and with names like Jaguar and Bentley, continued to prosper.