Jaguar

William Lyon's original vision was to build a motorcycle sidecars. To this end, he set up the swallow Sidecar company in 1922. By 1927, however, he'd moved on to cars In 1931 he launched what would be the first of many legendary vehicles: the SS1. And as his cars improved, he needed a name that would better reflect their speed, sleekness and raw power. In 1935, Jaguar was born.