Since 1899 this logo has been associated with our cars
It has changed over time, evolving in design, keeping abreast of the evolution of the auto industry and the very concept of automobiles: from the search for functionality to the addition of an emotional appeal.
NOT ONLY A MARK
The history of Fiat began many years ago, at the dawn of Italian industrialisation, in which the company has always played a leading role.
From that moment on, the Fiat brand spread throughout the world and developed extensively.
Today, following a change in corporate culture and mentality, the name Fiat is still fraught with meaning, and not only on account of the cars we produce
– Cars with attractive styling and exciting engines
– Cars that are accessible and improve the quality of everyday life , but also on account of our heritage and tradition.